Place must be considered for the popularization of humanity. When the popularization is based on the place, humanities education programs are thus concretely specified. Understanding the place is an appropriate way for us to realize what the world is. Supposed that humanity gives the best forms of life, the insight of place can be a starting point. The birth of responsibility ethics is built in the accumulated process of experiencing place in which variable virtue items of humanities are arranged. The subject taking responsibility is not an abstract aggregate of nation or society but individuals living in the place. Humanity must be so focused on the individuals as the subject experiencing the place, and the rough sketch of the popularization of humanity must start from them. In this article I proposed a new direction for such citizen humanities, human city, humanity policy of popularization of humanities and saw the significance of place and experience. Then for the practical arguments of the placeexperience I discussed the possibility of rural capitalism and town humanities. In any way the discussion of locality and place is necessary to succeed the popularization of humanities, and the citizen humanity programs are completed through confirming the place.